Paysan dans la publicité View larger
Paysan dans la publicité

28,00 €

26,60 €

In stock

Quick Overview

Through a host of some 180 illustrations from the collections of Bibliothèque Forney, this book proposes a story told in images covering a full century of the history of advertising which marks the revolution of our society.

From a peasant dressed in overalls, with strong arms and vermilion-coloured cheeks, to a beautiful farmgirl against the backdrop of meadows and village bell-tower, with a mixture of dreams and humour, advertisements go to great lengths to portray this fable of happiness in the fields. With the drifting of agricultural productivism and urbanisation, the rural world embodies all of the ecological dreams of city dwellers without roots, of living in harmony with nature and longing for a peaceful and unchanging world.


Claudine CHEVREL, Béatrice CORNET - 15 x 21 - 250 pages

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